My three sources

1. https://www-jstor-org.proxy.lib.uiowa.edu/stable/pdf/43540116.pdf?refreqid=excelsior%3A54d1bfdad162cdbc4c3cc77e7eb88e43

This is an academic source. This article uses lots of paragraphs to point out important topics to really express her views. The author is Karen Thickstun. She is trying to engage and inform the general public about marketing to the millennials. She uses a pretty simple, informal language throughout her article.

2. https://www-jstor-org.proxy.lib.uiowa.edu/stable/pdf/30000571.pdf?refreqid=search%3A4dd89209969fa3ccb18a743098a3516b

This source is a journal article found on JSTOR. It is from the Journal of Public Policy & Marketing. This article has more of a formal writing style to it. Aims to explain journal evolution and the development of marketing. It was a very intriguing article.

3. https://www-jstor-org.proxy.lib.uiowa.edu/stable/pdf/3150312.pdf?refreqid=search%3A4dd89209969fa3ccb18a743098a3516b

This is also an academic source written by William R. Davidson. It came from the Journal of Marketing Research. It is laid out similar to the first, very categorized. It included in references in the text from other sources. There was a heading, and many different angles of the topic were talked about. It aims towards the general public to help inform them of marketing research.

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